WC 013: The Snotty Side of Re-Engagement
Let’s talk about re-engagement campaigns. There’s nothing more polarizing when it comes to automated email sequences. Here’s a reply I recently got in response to my latest attempt: emails like this are well-intentioned by also ... kind of snotty. I’ve been swamped for a good bit, but
WC 0012: You can’t take it with you when you go
I was interviewed earlier this week on a podcast about spirituality, and while things got weird (as my conversations around this topic always tend to), it provided me with a great opportunity to reflect on the past and how I’ve arrived here at this moment. And then it brought
WC 011: How Did We Get Here?
How did we get here? At one point, you had an interest or passion that was driven by only one thing, the feeling of being lit up. You spent nights and weekends absorbing everything you could about that subject. And then someone told you that you could make a lot
WC 010: I Don’t Know How Writers Do This …
I don't know how writers do this. Creating this newsletter has given me more empathy and compassion for those who have chosen this game as a profession. It's one thing when you are a marketing strategist talking about how content dovetails with other growth and funnel
WC 009: The Enchanting First Encounter
Something I’ve been reflecting on this week is how a single action can lead to two very different results based on where your energy is centered. It’s easy to get highly focused on a strategy, and lose sight of the original intention behind it. It’s also far
WC 008: What will you carry forward?
I remember exactly where I was when I decided to wind down Hearing Experts Alliance. Janice and I were living in Boston. It was mid-January, we were right in the middle of a brutal snow storm, and all I could think of was how I wanted to be anywhere other
Experience Matters ...
When was the last time you were really delighted by an email you received? I mean, really tickled to the core? Think back to when that happened for you. What was it that really captivated your attention? What was the essence of the experience, if you had to distill it
WC 007: Creation, Maintenance, & Destruction
Something I've been wrestling with this week is the natural tension between expansion and maintenance in my work. I think we're all bound to experience this when we have some degree of commitment to our own growth. On one hand, we have to accept that we
WC 006: A Work Ethic That Feeds on Passion
This week, I put in way more hours than usual, and I loved it. I’ve been experiencing a bit of a paradigm shift in my own thinking around the future of work and community. I’ve allowed myself the space to give my attention to studying the implications of
WC 005: When Best Practices Break Down
Things often don't unfold in the linear fashion often described by experts in their various blueprints for success. And in truth, sometimes things can get a bit messy. But when combined with inspired action, the daily cultivation and refinement of skill and knowledge create a powerful force of
